New & Used Cars in Northwest Florida
Save BIG during the Low Passes & Low Prices Sales Event!
Save an hour at the dealership
Start your financing journey from home and skip the wait. Our secure online credit application can save you time at any Step One Automotive Group location.
Manager Specials
Truck Car SUV Coupe
Step One Forever Warranty
Enjoy unlimited time, unlimited miles, and complete peace of mind. Our Forever Warranty has you covered for life—at no extra cost.
Support for all credit situations
No matter your credit history, our finance experts can help you find a plan that fits—sometimes with as little as $0 down.
Sell or Trade Your Vehicle
We’ll buy your car—no hassle, instant offer, and easy payout. Get up to $3,000 over fair market value for your trade with our dedicated acquisition team.
Service You Can Trust
Our certified technicians are here to keep your vehicle running like new. Ask about our complimentary pick-up and delivery options.
Searching for your next reliable car, truck, or SUV in Florida? Explore 5-star Google reviews from happy Step One Automotive customers. Find a new or quality pre-owned vehicle backed by trusted service.
Doug Jaye
8/2/2026
8/2/2026
I had the best new car buying experience I have ever had at Subaru Fort Walton Beach. The sales manager and sales Representative were extremely helpful. I test drove several vehicles and was very pleased with the service I received. I am looking forward to a long relationship with this dealership.
Risa Leary
8/1/2026
8/1/2026
Beyond excellent help and attention from my sales person. Spent time with me to explain and offer all possible options. Ease of relationship and purchase just the best as well from finance and no stress from beginning to end. Thank you James for your help and kind attention to every step.
Jamie Ference
8/1/2026
8/1/2026
I had an outstanding experience purchasing my new Bronco. Ross was knowledgeable, professional, and genuinely focused on making sure I found the right vehicle without any pressure. He answered all of my questions, kept me informed throughout the entire process, and made everything smooth and stress-free