New & Used Cars in Northwest Florida
Save BIG during the Summer of America Sales Event!
Save an hour at the dealership
Start your financing journey from home and skip the wait. Our secure online credit application can save you time at any Step One Automotive Group location.
Manager Specials
Truck Car SUV Coupe
Step One Forever Warranty
Enjoy unlimited time, unlimited miles, and complete peace of mind. Our Forever Warranty has you covered for life—at no extra cost.
Support for all credit situations
No matter your credit history, our finance experts can help you find a plan that fits—sometimes with as little as $0 down.
Sell or Trade Your Vehicle
We’ll buy your car—no hassle, instant offer, and easy payout. Get up to $3,000 over fair market value for your trade with our dedicated acquisition team.
Service You Can Trust
Our certified technicians are here to keep your vehicle running like new. Ask about our complimentary pick-up and delivery options.
Searching for your next reliable car, truck, or SUV in Florida? Explore 5-star Google reviews from happy Step One Automotive customers. Find a new or quality pre-owned vehicle backed by trusted service.
Mrs. Lalum
7/19/2026
7/19/2026
My husband and I have been coming to Kia FWB for the last 3 cars we’ve owned. We came in recently to upgrade for a bigger vehicle. We had our mind set on a Serento but were pleasantly surprised at the new Sletos XLine models. We’ve worked with Nando twice now and both times have been exceptional. He’s very knowledgeable with all our questions no matter how stupid they sound. Made us feel comfortable throughout the whole process. Really genuine guy. Highly recommend! Thank you Kia!
Glenda Benitez
7/17/2026
7/17/2026
Best customer service! Hunter was exceptional with speedy service for our vehicle. We were from out of town and in need of getting back home. He went the extra mile and helped us install our hutch and load all our luggage while my husband dropped off our rental. BEST EXPERIENCE! Thank you, thank you!
Desiree Hayes
7/17/2026
7/17/2026
Purchasing a new Kia and this has been a quick and straight forward experience. Was not pressured into buying the car. Came back next day to purchase. Worked with Dalton, was a laid back and much needed personable experience. With laughs involved since we all know this is a stressful thing. The finance manager Karl was great as well! Thank you all!