New & Used Cars in Northwest Florida
Save BIG during the Summer of America Sales Event!
Save an hour at the dealership
Start your financing journey from home and skip the wait. Our secure online credit application can save you time at any Step One Automotive Group location.
Manager Specials
Truck Car SUV Coupe
Step One Forever Warranty
Enjoy unlimited time, unlimited miles, and complete peace of mind. Our Forever Warranty has you covered for life—at no extra cost.
Support for all credit situations
No matter your credit history, our finance experts can help you find a plan that fits—sometimes with as little as $0 down.
Sell or Trade Your Vehicle
We’ll buy your car—no hassle, instant offer, and easy payout. Get up to $3,000 over fair market value for your trade with our dedicated acquisition team.
Service You Can Trust
Our certified technicians are here to keep your vehicle running like new. Ask about our complimentary pick-up and delivery options.
Searching for your next reliable car, truck, or SUV in Florida? Explore 5-star Google reviews from happy Step One Automotive customers. Find a new or quality pre-owned vehicle backed by trusted service.
Alexis Collins
7/4/2026
7/4/2026
I had a great experience getting my first car here at Step One Subaru! My salesperson Alex and the finance manager Sheryl made the process very easy to understand and made sure to go through all of my options before I made any decisions. The store environment is welcoming and comfortable, I was not rushed or hassled.
Veronica Whitehead
7/4/2026
7/4/2026
Step One Buick GMC Pensacola provided stellar customer service during our vehicle purchasing process. Clayton and CJ were phenomenal during the initial vehicle interest process. The sales Mgr and Finance department were nothing short of amazing. Overall the entire team provided outstanding customer support and professional. Truly an amazing experience!
Ladonna Sean
7/4/2026
7/4/2026
Elijah was outstanding, he made the entire purchasing process great from start to finish. The team was great as well. We were honored to find out we were his first customers and hope he continues to be a member of this team for years to come, when we go to purchase our next car, we will certainly be asking for him again.