New & Used Cars in Northwest Florida
Save BIG during the Low Passes & Low Prices Sales Event!
Save an hour at the dealership
Start your financing journey from home and skip the wait. Our secure online credit application can save you time at any Step One Automotive Group location.
Manager Specials
Truck Car SUV Coupe
Step One Forever Warranty
Enjoy unlimited time, unlimited miles, and complete peace of mind. Our Forever Warranty has you covered for life—at no extra cost.
Support for all credit situations
No matter your credit history, our finance experts can help you find a plan that fits—sometimes with as little as $0 down.
Sell or Trade Your Vehicle
We’ll buy your car—no hassle, instant offer, and easy payout. Get up to $3,000 over fair market value for your trade with our dedicated acquisition team.
Service You Can Trust
Our certified technicians are here to keep your vehicle running like new. Ask about our complimentary pick-up and delivery options.
Searching for your next reliable car, truck, or SUV in Florida? Explore 5-star Google reviews from happy Step One Automotive customers. Find a new or quality pre-owned vehicle backed by trusted service.
Linda Airy
8/8/2026
8/8/2026
Terrance Barber was great to work with. He went all the way to Fort Walton Beach to get the car that I was interested in and drove it back to Pensacola. When I decided to purchase it, Terrance made the entire process seamless. And Mr. Pink really helped as well.
Zoee Sottilaro
8/7/2026
8/7/2026
Shout out to Linda! My cars AC went out worst time of the year with this heat lately, I figured it was a refrigerant leak and sure enough it was. Have had issues with Kia in the past honoring warranty coverages for things- however Linda was great. I had my Car in on a Thursday and had it diagnosed fixed and back in my possession with working AC the following Tuesday!
Isabella Hollin
8/5/2026
8/5/2026
George was extremely friendly, attentive, and helpful during every step of getting a new car. I am really thankful and happy with the experience I had here because of his great work ethic and attitude. He is definitely a great addition to the team at this dealership!